School Of Humanities And Communication ArtsCommunication StrategiesWestern Sydney University Unit Code: 102056.1
Discipline: COMMUNICATION AND MEDIA STUDIES
Student Contribution Band: 1
Level: 2
Credit Points: 10
Assumed Knowledge
Knowledge gained from Year 1 of the Bachelor of Communication introductory units in PR and Advertising, competent literacy skills, basic computer skills.
Equivalent Units
101829 - Public Relations Tactics, 100215 - Advertising: Strategy, 101176 - Public Relations Strategy
Unit Enrolment Restrictions
Successful completion of 80 credit points at Level 1.
About this Unit
Communication Strategies is a dynamic practice-oriented unit designed to teach students how to interrogate and analyse real clients’ products/services, issues and opportunities, markets and audiences, in order to develop effective communication strategies. Through discussion topics and project-based work, students will learn how to design and implement a holistic communications strategy that is relevant for a particular client.