Unit

School Of Humanities And Communication Arts

Communication CampaignsWestern Sydney University Unit Code: 102055.2

Discipline: COMMUNICATION AND MEDIA STUDIES

Student Contribution Band: 1

Level: 3

Credit Points: 10

Equivalent Units
101035 - Advertising: Campaign, 101049 - Public Relations Campaigns

Prerequisite
102056 Communication Strategies AND 101034 Advertising: Media OR 101940 Events Management

About this Unit
In 2019 this unit replaced by 102730 - Advertising Campaigns. Students will learn about key aspects of the communication management process. This unit provides the opportunity to link and apply theoretical understanding with writing, planning and presentation skills gained during the degree, in response to a client brief. The real life situation allows students to demonstrate their capacity for problem analysis and to develop appropriate and timely program solutions. They are required to work within a limited budget and to realistic industry timelines. The end product is a campaign they can include in their portfolio. Assignments enable students to demonstrate their capacity to develop a campaign and prepare themselves for a communication position, either in an in-house or consultancy role.

Courses
1696.3Bachelor of CommunicationCONTINUING
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING

Specialisations

M1064.1AdvertisingCONTINUING
M1065.1Public RelationsCONTINUING
SM1085.1AdvertisingCONTINUING
SM1086.1Public RelationsCONTINUING



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