School Of Humanities And Communication ArtsPublic Affairs and AdvocacyWestern Sydney University Unit Code: 102016.1
Discipline: VERBAL COMMUNICATION
Student Contribution Band: 1
Level: 3
Credit Points: 10
Assumed Knowledge
This is a second year Public Relations unit. Assumed knowledge includes but is not restricted to year one of the Bachelor of Communication.
Equivalent Units
101048 - Political Public Relations
Prerequisite
100212 Public Relations Theory and Practice
About this Unit
This unit critically explores and teaches, through individual and team work, cutting-edge communication strategies and skills in major areas of public affairs such as advocacy, lobbying, public campaigns and online activism.