Unit

School Of Humanities And Communication Arts

Account and Client ManagementWestern Sydney University Unit Code: 101941.3

Discipline: COMMUNICATION AND MEDIA STUDIES

Student Contribution Band: 1

Level: 2

Credit Points: 10

Co ordinator
Jacki Montgomery


Assumed Knowledge
Knowledge gained from completion of Bachelor of Communication Year 1 Key Program units.


Equivalent Units
101058 - Writing for the Professions

Prerequisite
100706 Advertising: An Introduction OR 100212 Public Relations Theory and Practice

Unit Enrolment Restrictions
Successful completion of 80 credit points at Level 1.


Teaching Periods

PeriodOffered  Campus  Contact
2020 Spring  Yes  Online - ONLINE  See Coordinator above   Timetable not available  
2020 Spring  Yes  Parramatta Campus - Victoria Road - DAY  See Coordinator above   Timetable not available  
2020 Spring  Yes  Penrith Campus - DAY  See Coordinator above   Timetable not available  
2020 Sydney City Session 3  Yes  Sydney City Campus - DAY  Ming Diao  Timetable not available  

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About this Unit
All communication staff, whether strategy planners, account managers, art directors and copywriters, media planners and media buyers, have some level of responsibility for client management and need a keen understanding of how this affects bottom-line results. In this unit, students will learn the basic principles of account management and how to nurture and foster an environment of trust, respect and partnership. Students will examine best practice in dealing with external stakeholders: proactive behaviour, managing client expectations, understanding clients business objectives and the marketplace, acquiring skills to deal with other disciplines, and understanding success metrics such as cost per acquisition/retention, and brand awareness. Internal stakeholder management skills include preparing and managing meetings, writing WIPs (work in progress) and contact reports, and understanding the financial implications of their actions within the Agency such as retainers, timesheets and other business contexts.


Courses
1571.9Bachelor of Design (Visual Communication)CURRENT
1696.2Bachelor of CommunicationCONTINUING
1696.3Bachelor of CommunicationCONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.1Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.1Bachelor of Communication (Dean's Scholars)CONTINUING
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1819.1Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCURRENT
2786.1Bachelor of BusinessCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6011.1Diploma in Design/Bachelor of Design (Visual Communication)CONTINUING
6011.2Diploma in Design/Bachelor of Design (Visual Communication)CURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCURRENT


Specialisations

M1064.1AdvertisingCONTINUING
M1065.1Public RelationsCONTINUING
M1121.1AdvertisingCURRENT
M1122.1Public RelationsCURRENT
SM1085.1AdvertisingCONTINUING
SM1086.1Public RelationsCONTINUING
SM1122.1Public RelationsCURRENT
SM1123.1AdvertisingCURRENT
SM1125.1Advertising StudiesCURRENT




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