Unit

School Of Humanities And Communication Arts

Events ManagementWestern Sydney University Unit Code: 101940.2

Discipline: COMMUNICATION AND MEDIA STUDIES

Student Contribution Band: 1

Level: 2

Credit Points: 10

Co ordinator
Nicole Bridges


Assumed Knowledge
Basic knowledge of public relations theory and current public relations practice.


Equivalent Units
101043 - Events Management

Prerequisite
100212 Public Relations Theory and Practice

Teaching Periods

PeriodOffered  Campus  Contact
2020 Autumn  Yes  Online - ONLINE  See Coordinator above   Timetable.   Print Unit Outline*
2020 Autumn  Yes  Parramatta Campus - Victoria Road - DAY  See Coordinator above   Timetable.   Print Unit Outline*
2020 Autumn  Yes  Penrith Campus - DAY  See Coordinator above   Timetable.   Print Unit Outline*
2020 Sydney City Session 2  Yes  Sydney City Campus - DAY  Ming Diao  Timetable.   Print Unit Outline*

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About this Unit
This unit introduces understandings about events as forms of public relations typologies and promotional models. These include strategic public relations and management processes, researching the event promotion environment, infrastructure, organisational and event promotion processes and funding. Students will analyse behaviours of event publics, audiences and participants, matching event opportunities with publics, and conceptualising events as service experiences. Students will develop strategies for developing event partnerships, funding and sponsorship relationships. These include managing the development of the event setting/venue, programming and personnel affecting the on-site event experience, and developing appropriate merchandising strategies for events.


Courses
1696.2Bachelor of CommunicationCONTINUING
1696.3Bachelor of CommunicationCONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.1Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.1Bachelor of Communication (Dean's Scholars)CONTINUING
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCURRENT
2786.1Bachelor of BusinessCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCURRENT


Specialisations

M1065.1Public RelationsCONTINUING
M1122.1Public RelationsCURRENT
SM1086.1Public RelationsCONTINUING
SM1122.1Public RelationsCURRENT




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