Unit

School Of Humanities And Communication Arts

Transmedia ProductionWestern Sydney University Unit Code: 101939.3

Discipline: AUDIO VISUAL STUDIES

Student Contribution Band: 1

Level: 3

Credit Points: 10

Co ordinator
Wendy Chandler


Assumed Knowledge
Knowledge gained from completion of Bachelor of Communication Key Program year 1 unit (Foundations of Media Arts and Production).


Equivalent Units
101174 - Media Arts Workshop

Prerequisite
101938 Media Arts Project OR 102057 Digital Journalism Production OR 100789 Interactive Design I OR 100949 Interactive Design II OR 102059 Screen and Sound Practices OR 102317 Visual Effects

Teaching Periods

PeriodOffered  Campus  Contact
2020 Spring  Yes  Parramatta Campus - Victoria Road - DAY  See Coordinator above   Timetable not available  
2020 Sydney City Session 1  Yes  Sydney City Campus - DAY  See Coordinator above   Timetable not available  
2020 Sydney City Session 2  Yes  Sydney City Campus - DAY  Ming Diao  Timetable not available  
2020 Sydney City Session 3  Yes  Sydney City Campus - DAY  See Coordinator above   Timetable not available  

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About this Unit
Video is now delivered across multiple platforms and spaces, both online and offline via mobile networks; through festivals, public spaces and galleries and across social network sites. At the same time video productions are increasingly designed to be Transmedia where different platforms are strategically used to extend and add new layers to stories while deepening audience interaction and engagement. Students will learn about 360 degree storytelling as strategic communications. Students will develop a professional transmedia project proposal for a service, product or system that works across multiple platforms, engaging with audiences through social network sites. Students will explore how content can be meaningfully embedded and linked across multiple platforms to engage target audiences.


Courses
1696.2Bachelor of CommunicationCONTINUING
1696.3Bachelor of CommunicationCONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.1Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.1Bachelor of Communication (Dean's Scholars)CONTINUING
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1791.1Bachelor of Screen Media (Arts and Production)CONTINUING
1791.2Bachelor of Screen Media (Arts and Production)CURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
1843.1Bachelor of Graphic Design (Pathway to Teaching Secondary)CURRENT
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCURRENT
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6015.1Diploma in Communication/Bachelor of Screen Media (Arts and Production)CONTINUING
6015.2Diploma in Communication/Bachelor of Screen Media (Arts and Production)CURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCURRENT


Specialisations

M1066.1Media Arts ProductionCONTINUING
M1067.1JournalismCURRENT
M1094.1Media Arts ProductionCURRENT
M1121.1AdvertisingCURRENT
M1122.1Public RelationsCURRENT
SM1087.1Media Arts ProductionCONTINUING
SM1088.1JournalismCURRENT
SM1113.1Media Arts ProductionCURRENT
SM1135.1Screen Media DesignCURRENT




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