Unit

School Of Humanities And Communication Arts

Media MemoryWestern Sydney University Unit Code: 101931.1

Discipline: COMMUNICATION AND MEDIA STUDIES

Student Contribution Band: 1

Level: 3

Credit Points: 10

Co ordinator
Milissa Deitz


Assumed Knowledge
Knowledge gained from completion of Bachelor of Communication Years 2 and 3 key program or major units.


Equivalent Units
101053 - Researching Media Audiences

Unit Enrolment Restrictions
Successful completion of 80 credit points at Level 1


Teaching Periods

PeriodOffered  Campus  Contact
2020 Spring  Yes  Online - ONLINE  Navin Doloswala  Timetable not available  
2020 Spring  Yes  Parramatta Campus - Victoria Road - DAY  See Coordinator above   Timetable not available  
2020 Spring  Yes  Penrith Campus - DAY  Navin Doloswala  Timetable not available  
2020 Sydney City Session 1  Yes  Sydney City Campus - DAY  See Coordinator above   Timetable not available  
2020 Sydney City Session 3  Yes  Sydney City Campus - DAY  Ming Diao  Timetable not available  

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About this Unit
Media memory is now a critical field of study in journalism, advertising, visual communication and media. The media builds local, national and transnational identities through the representation of the past. Media industries such as advertising rely upon collective memories to design campaigns in order to reach particular audiences. Journalists increasingly 'assemble' stories from digital archives, recombining similar or related events from the past to build stories and features of the present. Individuals increasingly contribute to news events through their own 'witnessing' of events, capturing and sharing material using mobile and social media. This unit addresses these processes by providing a brief history and overview of approaches to thinking about media and memory, in the context of the significance of media convergence and digital memory within contemporary media ecologies. The unit provides students with a series of case studies that approach the memory of particular events, drawing on examples from advertising, public relations, visual communication, animation, film, broadcasting and journalism. Students develop a media research project that engages with the material presented in the unit.


Courses
1696.2Bachelor of CommunicationCONTINUING
1696.3Bachelor of CommunicationCONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.1Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.1Bachelor of Communication (Dean's Scholars)CONTINUING
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1791.1Bachelor of Screen Media (Arts and Production)CONTINUING
1791.2Bachelor of Screen Media (Arts and Production)CURRENT
1838.1Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCURRENT
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCURRENT
6015.1Diploma in Communication/Bachelor of Screen Media (Arts and Production)CONTINUING
6015.2Diploma in Communication/Bachelor of Screen Media (Arts and Production)CURRENT


Specialisations

M1109.1Digital CulturesCURRENT
SM1117.1Digital CulturesCURRENT




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