School Of Humanities And Communication ArtsMethods and Case Studies in Convergent MediaWestern Sydney University Unit Code: 101793.2
Discipline: COMMUNICATION AND MEDIA STUDIES NEC
Student Contribution Band: 1
Level: 7
Credit Points: 10
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate course.
About this Unit
In 2013, this unit replaced by 101962 - Researching Convergent Media. The contemporary media landscape is characterised by the breakdown of traditional media silos and the transformation of media production and consumption practices. Media, marketing and creative professionals are now required to understand and connect with their audiences across multiple media platforms. The aim of this unit is to provide students with an historical, geopolitical and theoretical introduction to convergent media theory and practice/s. Using current media theory, design theories, and research methodologies, students will select, analyse and contextualise case studies. This unit is designed to have a synergistic relation to the unit Theories and Practice in Convergent Media, although it is different in the case studies and topics covered, which vary from semester to semester. These can include iTV, digital games, community media, digital arts, activist networks, social media and cross platform projects.