Unit

School Of Humanities And Communication Arts

New Media ContextsWestern Sydney University Unit Code: 101720.2

Discipline: COMMUNICATION AND MEDIA STUDIES NEC

Student Contribution Band: 1

Level: 2

Credit Points: 10

Assumed Knowledge
A basic knowledge of media and communications studies.


Equivalent Units
100223 - Convergence and New Media and 101042 - Convergence and New Media

About this Unit
In 2013, this unit replaced by 101929 - Professional Writing and Editing. The convergences and diversifications in the communications media industries of the past two decades have completely altered the environment within which they operate for producers and consumers alike. Issues about digitalisation, convergence, globalisation, the network society and communications media governance require a complete reconceptualisation of the media in order to be able to understand the impact of these changes upon professional practices and consumer habits. This unit will introduce students to international perspectives on issues in the new media contexts, and an appreciation of some of the social and cultural implications.


Courses
2723.3Bachelor of Communication Studies/Bachelor of LawsCONTINUING


Specialisations

M1038.1Public RelationsCONTINUING
M1047.1JournalismCONTINUING
M1613ADV.1AdvertisingCONTINUING
M1613JRN.1JournalismCONTINUING
M1613MAP.1Media Arts ProductionCONTINUING




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