School Of Humanities And Communication ArtsIndividual Project (Autumn)Western Sydney University Unit Code: 101546.2
Discipline: COMMUNICATION AND MEDIA STUDIES
Student Contribution Band: 1
Level: 7
Credit Points: 10
Assumed Knowledge
Students are expected to have completed a degree in a quite broadly related discipline, such as: economics, human geography, computer science, communications, media studies, English language or literature, sociology, political science, law, journalism, etc. All entrants must satisfy the university’s English language requirements. In rare cases, the Course Advisor may admit a non-graduate to the program, but only on the basis of the applicant having very considerable professional / commercial experience. A journalist with ten years’ experience, for instance, might satisfy this criterion.
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate course.
About this Unit
Delivered on a one-to-one basis and sitting in a reciprocal, synergistic relationship with the Individual Project offering of the Spring semester, this unit enables students to frame and deliver a closely supervised, staged strategic communications project privileging advanced creative and strategic thinking, commercial and organisational modelling, research, and commercial best practice. Students who have successfully completed the Spring semester's Individual Project (or who demonstrate high level professional or academic experience in strategic communication) may, at the lecturer's discretion, undertake a major project for a real-world client.