School Of Humanities And Communication ArtsEvents PromotionWestern Sydney University Unit Code: 101043.3
Discipline: COMMUNICATION AND MEDIA STUDIES
Student Contribution Band: 1
Level: 3
Credit Points: 10
Assumed Knowledge
Fundamentals of public relations practice
Prerequisite
100212 Public Relations Theory and Practice
About this Unit
The study of events promotion has emerged as a distinctive academic focus in response to the worldwide growth of events as a public relations activity. Events represent a unique service to satisfy diverse publics including consumers, government, community and cultural groups, media, and business sponsors or financiers. Accordingly, the study of events promotion is valuable for students of public relations as events increasingly serve a mainstream public relations role for both public and private sector bodies. Students will learn the strategies necessary to host a viable event and learn how important the events are to the practice of public relations.
Courses| 2723.3 | Bachelor of Communication Studies/Bachelor of Laws | CONTINUING |
Specialisations