Specialisation

Sub-major - Social Media Analytics

Western Sydney University Sub-major Code: SM3053.1

Status: CURRENT
This version of the specialisation is available to new and continuing students.


Related Courses

3639.3 Bachelor of Information and Communications Technology
3639.4 Bachelor of Information and Communications Technology
3684.2 Bachelor of Information and Communications Technology (Advanced)
3687.1 Bachelor of Information Systems
3687.2 Bachelor of Information Systems
3688.1 Bachelor of Information Systems Advanced
6039.1 Diploma/Bachelor of Information and Communications Technology
6040.1 Diploma in Information and Communications Technology / Bachelor of Information Systems

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


Social media is the pulse of the world. Analysing the enormous amount of data generated by such sites as Facebook, Twitter and Linkedin can be used to inform business decisions and understand how and why society reacts to certain situations. This sub-major will introduce the statistical methods needed to analyse the data from these sites so that businesses are able to use the customer feedback received about their products to inform their business strategy and the impact social media has on society.


Location

Campus Mode Specialisation Advice
Campbelltown Campus Internal bict@westernsydney.edu.au
Parramatta Campus - Victoria Road Internal bict@westernsydney.edu.au
Penrith Campus Internal bict@westernsydney.edu.au

Sub-major Structure

Students must complete 40 credit points as follows

300580 Programming Fundamentals
300961 Social Computing
300958 Social Web Analytics

Choose one of

200263 Biometry
300700 Statistical Decision Making
200032 Statistics for Business


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