Specialisation

Sub-major - Advertising Studies

Western Sydney University Sub-major Code: SM1125.1

Status: CURRENT
This version of the specialisation is available to new and continuing students.


Related Courses

1571.9 Bachelor of Design (Visual Communication)
6011.1 Diploma in Design/Bachelor of Design (Visual Communication)
6011.2 Diploma in Design/Bachelor of Design (Visual Communication)

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


The Advertising Studies sub-major equips students with skills, knowledge and hands-on experience in preparation for a career in an Advertising Creative or Media Agency. The sub-major provides the necessary foundation in the general principles and practices of the Advertising industry through project-based learning. Areas of study include advertising research, strategy, creative, media planning and buying, campaigns and client management.


Location

Campus Mode Specialisation Advice
Online Online enquiriesHCA@uws.edu.au
Parramatta Campus - Victoria Road Internal enquiriesHCA@uws.edu.au
Penrith Campus Internal enquiriesHCA@uws.edu.au

Sub-major Structure

Bachelor of Design (Visual Communication) students

Bachelor of Design (Visual Communication) students must successfully complete 40 credit points as follows

100706 Advertising: An Introduction

Choose three of

Level 2

101941 Account and Client Management
101034 Advertising: Media
100552 Advertising: Creative
102056 Communication Strategies

Level 3

102730 Advertising: Campaigns
102518 Digital Communication

Equivalent Alternate units

The alternate unit listed below counts towards completion of this course for students who passed this unit in 2019 or earlier.

102055 - Communication Campaigns

All Other Students

Students must successfully complete 40 credit points as follows

101941 Account and Client Management
100706 Advertising: An Introduction
100552 Advertising: Creative
101034 Advertising: Media

Note: Some of the pool units have pre-requisite requirements. Students should check the details of each unit prior to making their selection, and seek Course Advice if they are unsure which units to choose.



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