Specialisation

Sub-major - Public Relations

Western Sydney University Sub-major Code: SM1122.1

Status: CURRENT
This version of the specialisation is available to new and continuing students.


Related Courses

1696.4 Bachelor of Communication
1736.2 Bachelor of Communication (Dean's Scholars)
1838.1 Bachelor of Creative Industries
6007.1 Diploma in Communication/Bachelor of Communication
6007.2 Diploma in Communication/Bachelor of Communication
6009.1 Diploma in Communication/Bachelor of Creative Industries

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


The Public Relations sub-major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The sub-major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects.


Location

Campus Mode Specialisation Advice
Parramatta Campus - Victoria Road Internal EnquiriesHCA@westernsydney.edu.au
Penrith Campus Internal EnquiriesHCA@westernsydney.edu.au

Sub-major Structure

Creative Industries students must first complete 100212 Public Relations Theory and Practice as their Introductory Major unit in order to undertake this sub-major.

Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the units listed below

Note: Please plan enrolment in sub-major units carefully - units at Level 2 and Level 3 may have pre-requisites. Students should consult their Academic Course Advisors if they require further information.

Level 2

101941 Account and Client Management
102056 Communication Strategies
101940 Events Management
102064 Issues, Risk and Crisis Communication

Level 3

102729 Public Relations: Campaigns
102518 Digital Communication

Equivalent Alternate units

The alternate unit listed below counts towards completion of this course for students who passed this unit in 2019 or earlier.

102055 - Communication Campaigns



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