Specialisation

Sub-major - International Business

Western Sydney University Sub-major Code: S08IB.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.


This sub-major is available to all undergraduate students other than those completing an International Business Key Program. International business has been developed in response to the needs of the growing number of employers, the industry sectors and the student demands and interests in understanding the international business and specifically international marketing. This sub-major provides students with a knowledge and understanding from an international perspective when applying workings of international business markets to real life examples and case studies.


Location

Campus Mode Specialisation Advice
Parramatta City Campus-Macquarie Street Internal Course Advice

Sub-major Structure

Students must complete four units as follows:

200083 Marketing Principles

Choose three of:

200094 International Marketing
200591 Introduction to International Business
200374 International Marketing Research
200626 International Business Strategy


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