Specialisation

Major - Marketing

Western Sydney University Major Code: MT2040.1

Status: CURRENT
This version of the specialisation is available to new and continuing students.


Related Courses

1818.4 Bachelor of Arts/Bachelor of Business
1819.3 Bachelor of Communication/Bachelor of Business
1820.2 Bachelor of International Studies/Bachelor of Business
2786.3 Bachelor of Business
2787.2 Bachelor of Business (Advanced Business Leadership)
2788.3 Bachelor of Business/Bachelor of Laws
3728.3 Bachelor of Engineering (Honours)/Bachelor of Business
3728.4 Bachelor of Engineering (Honours)/Bachelor of Business
3737.2 Bachelor of Information and Communications Technology/Bachelor of Business
3744.2 Bachelor of Information Systems/Bachelor of Business
3745.2 Bachelor of Information Systems Advanced/Bachelor of Business
4748.4 Bachelor of Science/Bachelor of Business
6037.3 Diploma in Business/Bachelor of Business

Available to students in other Western Sydney University Courses : NO


Contemporary marketing uses strategies and technologies to create significant customer relationships and brand experiences. Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.


Location

Campus Mode Specialisation Advice
Bankstown Campus Internal Course Advice
Campbelltown Campus Internal Course Advice
Parramatta Campus - Victoria Road External Course Advice
Parramatta City Campus-Macquarie Street Internal Course Advice
Sydney City Campus Internal Mr Daniel Townsend
Uni of Economics Ho Chi Minh City Internal Course Advice
WSU Online Online Course Advice

Major Structure

Qualification for this major requires the successful completion of 80 credit points including all of the core units listed below.

Core Units for this Major

200083 Marketing Principles
201082 Customer Experience Fundamentals
201086 Marketing and Digital Communications
201083 Strategic Brand Management
201084 Customer Insights
200087 Strategic Marketing Management
201085 Fundamentals of Marketing Analytics
201087 Omnichannel Marketing

Professional Units for Careers in Markets

Students undertaking the Marketing major are advised to take the following four units to satisfy the requirements for their professional core:

200918 Design Thinking for Creativity
200096 Marketing Planning Project
200032 Statistics for Business
200915 The Service Enterprise

Recommended Sequence

Qualification for the award of Bachelor of Business with a major in Marketing requires the successful completion of 240 credit points as per the recommended sequence below.

Full-time

Year 1

Autumn session

200911 Enterprise Innovation and Markets
200912 Enterprise Leadership
200083 Marketing Principles
200032 Statistics for Business

Spring session

200910 Financing Enterprises
200909 Enterprise Law
201085 Fundamentals of Marketing Analytics

And one elective

Year 2

Autumn session

200915 The Service Enterprise
201082 Customer Experience Fundamentals
201084 Customer Insights

And one elective

Spring session

201086 Marketing and Digital Communications
201083 Strategic Brand Management

And two electives

Year 3

Autumn session

200918 Design Thinking for Creativity
200087 Strategic Marketing Management

And two electives

Spring session

201087 Omnichannel Marketing

Enterprise Engaged Unit

200096 Marketing Planning Project

And two electives

Part-time

Year 1

Autumn session

200911 Enterprise Innovation and Markets
200909 Enterprise Law

Spring session

200083 Marketing Principles
200032 Statistics for Business

Year 2

Autumn session

200912 Enterprise Leadership
201085 Fundamentals of Marketing Analytics

Spring session

200910 Financing Enterprises

And one elective

Year 3

Autumn session

200915 The Service Enterprise

And one elective

Spring session

201082 Customer Experience Fundamentals

And one elective

Year 4

Autumn session

201084 Customer Insights

And one elective

Spring session

201086 Marketing and Digital Communications

And one elective

Year 5

Autumn session

201083 Strategic Brand Management

And one elective

Spring session

200918 Design Thinking for Creativity

And one elective

Year 6

Autumn session

201087 Omnichannel Marketing
200087 Strategic Marketing Management

Spring session

Enterprise Engaged Unit

200096 Marketing Planning Project

And one elective



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