Specialisation

Major - Marketing

Western Sydney University Major Code: MT2027.1

Status: CURRENT
This version of the specialisation is available to new and continuing students.


Related Courses

1818.1 Bachelor of Arts/Bachelor of Business
1818.2 Bachelor of Arts/Bachelor of Business
1818.3 Bachelor of Arts/Bachelor of Business
1819.1 Bachelor of Communication/Bachelor of Business
1819.2 Bachelor of Communication/Bachelor of Business
1819.3 Bachelor of Communication/Bachelor of Business
1820.1 Bachelor of International Studies/Bachelor of Business
1820.2 Bachelor of International Studies/Bachelor of Business
2786.1 Bachelor of Business
2786.2 Bachelor of Business
2786.3 Bachelor of Business
2787.1 Bachelor of Business (Advanced Business Leadership)
2787.2 Bachelor of Business (Advanced Business Leadership)
2788.2 Bachelor of Business/Bachelor of Laws
2788.3 Bachelor of Business/Bachelor of Laws
3728.1 Bachelor of Engineering (Honours)/Bachelor of Business
3728.2 Bachelor of Engineering (Honours)/Bachelor of Business
3728.3 Bachelor of Engineering (Honours)/Bachelor of Business
3737.2 Bachelor of Information and Communications Technology/Bachelor of Business
3744.2 Bachelor of Information Systems/Bachelor of Business
3745.2 Bachelor of Information Systems Advanced/Bachelor of Business
4748.2 Bachelor of Science/Bachelor of Business
4748.3 Bachelor of Science/Bachelor of Business
6037.1 Diploma in Business/Bachelor of Business
6037.2 Diploma in Business/Bachelor of Business

Available to students in other Western Sydney University Courses : NO


Marketing focuses on the exchange process built around understanding and satisfying the needs and wants of customers. Often this is associated as doing business within a highly competitive business environment, yet marketing strategy is also important for government and not-for-profit organisations. This major introduces students to the core concepts of marketing theory, consumer behaviour, marketing communications, brand management, and marketing strategy. Graduates are equipped with the skills for marketing careers in a range of diverse industries across an international platform. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute.


Location

Campus Mode Specialisation Advice
Bankstown Campus Internal Course Advice
Campbelltown Campus Internal Course Advice
Parramatta City Campus-Macquarie Street Internal Course Advice
Sydney City Campus Internal Daniel Townsend
Uni of Economics Ho Chi Minh City Internal Course Advice
WSU Online Online Course Advice

Major Structure

Qualification for this major requires the successful completion of 80 credit points including all of the core units listed below.

Core Units for this Major

200088 Brand and Product Management
200091 Business to Business Marketing
200084 Consumer Behaviour
200094 International Marketing
200086 Marketing Communications
200083 Marketing Principles
200592 Marketing Research
200087 Strategic Marketing Management

Professional Units for Careers in Markets

Students undertaking the Marketing major are advised to take the following four units to satisfy the requirements for their professional core:

200918 Design Thinking for Creativity
200096 Marketing Planning Project
200032 Statistics for Business
200915 The Service Enterprise

Recommended Sequence

Qualification for the award of Bachelor of Business with a major in Marketing requires the successful completion of 240 credit points as per the recommended sequence below.

Full-time

Year 1

Autumn session

200911 Enterprise Innovation and Markets
200912 Enterprise Leadership
200083 Marketing Principles
200032 Statistics for Business

Spring session

200910 Financing Enterprises
200909 Enterprise Law
200084 Consumer Behaviour

And one elective

Year 2

Autumn session

200915 The Service Enterprise
200086 Marketing Communications

And two electives

Spring session

200088 Brand and Product Management
200592 Marketing Research

And two electives

Year 3

Autumn session

200091 Business to Business Marketing
200918 Design Thinking for Creativity
200094 International Marketing

And one elective

Spring session

200087 Strategic Marketing Management

Enterprise Engaged Unit:

200096 Marketing Planning Project

And two electives

Part-time

Year 1

Autumn session

200911 Enterprise Innovation and Markets
200909 Enterprise Law

Spring session

200083 Marketing Principles
200032 Statistics for Business

Year 2

Autumn session

200912 Enterprise Leadership
200084 Consumer Behaviour

Spring session

200910 Financing Enterprises

And one elective

Year 3

Autumn session

200915 The Service Enterprise

And one elective

Spring session

200086 Marketing Communications

And one elective

Year 4

Autumn session

200592 Marketing Research

And one elective

Spring session

200088 Brand and Product Management

And one elective

Year 5

Autumn session

200091 Business to Business Marketing

And one elective

Spring session

200918 Design Thinking for Creativity

And one elective

Year 6

Autumn session

200094 International Marketing
200087 Strategic Marketing Management

Spring session

Enterprise Engaged Unit:

200096 Marketing Planning Project

And one elective



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