Specialisation

Major - Marketing

Western Sydney University Major Code: MT2006.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.


Related Courses

1688.5 Bachelor of International Studies/Bachelor of Business and Commerce
1695.4 Bachelor of Arts/Bachelor of Business and Commerce
1785.1 Bachelor of Communication/Bachelor of Business and Commerce
2753.1 Bachelor of Business and Commerce
2753.2 Bachelor of Business and Commerce
2753.3 Bachelor of Business and Commerce
2753.4 Bachelor of Business and Commerce

This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute. This major prepares students for a career in any of the diverse fields of marketing in industry, commerce and in not-for-profit and government organisations. The major focuses on the increasingly important role of marketing as the major source of organisational revenues and as a key contributor to organisational performance. Participants are exposed to the broad and dynamic field of marketing, providing knowledge which is critical to graduate capability in marketing roles in contemporary and emergent organisations. Foundation studies include areas such as management, economics, quantitative methods, finance and commercial law. Electives provide wide scope for further studies in areas of individual interest and allow for both specialisation and eclecticism.


Location

Campus Mode Specialisation Advice
Bankstown Campus Internal Course Advice
Campbelltown Campus Internal Course Advice
Parramatta City Campus-Macquarie Street Internal Course Advice
Uni of Economics Ho Chi Minh City Internal Course Advice

Major Structure

Students must successfully complete 80 credit points including all of the core Units listed below.

Core Units for this Major

200084 Consumer Behaviour
200592 Marketing Research
200086 Marketing Communications
200090 Marketing of Services
200088 Brand and Product Management
200087 Strategic Marketing Management
200094 International Marketing
200091 Business to Business Marketing

Qualification for the award of Bachelor of Business and Commerce with a major in Marketing requires the successful completion of 240 credit points as per the recommended sequence below.

Full-time

Year 1

Autumn session

200336 Business Academic Skills
200083 Marketing Principles
200525 Principles of Economics

Choose one of

200052 Introduction to Economic Methods
200032 Statistics for Business

Spring session

200101 Accounting Information for Managers
200084 Consumer Behaviour
200184 Introduction to Business Law
200571 Management Dynamics

Year 2

Autumn session

200086 Marketing Communications
200592 Marketing Research

And two electives

Spring session

200088 Brand and Product Management
200090 Marketing of Services

And two electives

Year 3

Autumn session

200094 International Marketing
200087 Strategic Marketing Management

And two electives

Spring session

Engaged Learning Unit (200096):

200096 Marketing Planning Project
200091 Business to Business Marketing

And two electives

Part-time

Year 1

Autumn session

200336 Business Academic Skills
200083 Marketing Principles

Spring session

200184 Introduction to Business Law

Choose one of

200052 Introduction to Economic Methods
200032 Statistics for Business

Year 2

Autumn session

200101 Accounting Information for Managers
200525 Principles of Economics

Spring session

200084 Consumer Behaviour
200571 Management Dynamics

Year 3

Autumn session

200086 Marketing Communications

And one elective

Spring session

200592 Marketing Research

And one elective

Year 4

Autumn session

200088 Brand and Product Management

And one elective

Spring session

200090 Marketing of Services

And one elective

Year 5

Autumn session

200091 Business to Business Marketing

And one elective

Spring session

200087 Strategic Marketing Management

And one elective

Year 6

Autumn session

Engaged Learning Unit (200096):

200096 Marketing Planning Project

And one elective

Spring session

200094 International Marketing

And one elective

SUMMER PATHWAY

Recommended Sequence Full-time

Year 1

Autumn session

200083 Marketing Principles
200336 Business Academic Skills
200525 Principles of Economics

Choose one of

200052 Introduction to Economic Methods
200032 Statistics for Business

Spring session

200084 Consumer Behaviour
200101 Accounting Information for Managers
200184 Introduction to Business Law
200571 Management Dynamics

Summer session

200086 Marketing Communications
200592 Marketing Research

Year 2

Autumn session

200090 Marketing of Services
200088 Brand and Product Management

And two electives

Spring session

200087 Strategic Marketing Management

And three electives

Summer session

200094 International Marketing
200091 Business to Business Marketing

Year 3

Autumn session

Engaged Learning Unit

200096 Marketing Planning Project

And three electives

SUMMER PATHWAY

Recommended Sequence Part-time

Year 1

Autumn session

200336 Business Academic Skills
200083 Marketing Principles

Spring session

200525 Principles of Economics

Choose one of

200052 Introduction to Economic Methods
200032 Statistics for Business

Summer session

200084 Consumer Behaviour

Year 2

Autumn session

200101 Accounting Information for Managers
200184 Introduction to Business Law

Spring session

200571 Management Dynamics

And one elective

Summer session

200086 Marketing Communications

Year 3

Autumn session

200592 Marketing Research

And one elective

Spring session

200090 Marketing of Services

And one elective

Summer session

200094 International Marketing

Year 4

Autumn session

200088 Brand and Product Management

And one elective

Spring session

200087 Strategic Marketing Management

And one elective

Summer session

200091 Business to Business Marketing

Year 5

Autumn session

Two electives

Spring session

Engaged Learning Unit

200096 Marketing Planning Project

And one elective

Major and Sub-major elective spaces

Elective units may be used toward obtaining an additional approved major (80 credit points) or sub-major (40 credit points).

Search for majors and sub-majors

Western Sydney University offers majors and sub-majors in a range of areas including Sustainability and Indigenous Studies.

Indigenous Australian Studies Major

Indigenous Australian Studies Sub-major

Indigenous Australian Creative Expressions Sub-major

Indigenous Economics Sub-major

Business Sustainability Sub-major

Students can apply for an elective major or sub-major via MySR.

MyStudentRecords (MySR)



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