Major - Marketing
Western Sydney University
Major
Code:
M2011.1
Related Courses
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2739.2
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Bachelor of Business and Commerce
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2739.5
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Bachelor of Business and Commerce
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Available to students in other Western Sydney University Courses :
YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.
This major is available to all undergraduate students other than those completing a Marketing Key Program within the Bachelor of Business and Commerce. This major provides students with a broad range of skills equipping them to operate in dynamic markets. It emphasises the increasingly important role of marketing as a driver of organisational performance. Participants are exposed to the broad and dynamic field of marketing, acquiring knowledge and skills critical to fulfilling marketing roles in contemporary and emergent organisations.
Major
Structure
Students must complete the following eight units:
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200086
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Marketing Communications
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200088
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Brand and Product Management
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200094
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International Marketing
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200087
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Strategic Marketing Management
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200096
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Marketing Planning Project
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