Specialisation

Major - Public Relations

Western Sydney University Major Code: M1122.1

Status: CURRENT
This version of the specialisation is available to new and continuing students.


Related Courses

1696.4 Bachelor of Communication
1707.3 Bachelor of Communication/Bachelor of International Studies
1707.4 Bachelor of Communication/Bachelor of International Studies
1736.2 Bachelor of Communication (Dean's Scholars)
1819.2 Bachelor of Communication/Bachelor of Business
1819.3 Bachelor of Communication/Bachelor of Business
1838.1 Bachelor of Creative Industries
1839.1 Bachelor of Design/Bachelor of Creative Industries
1840.1 Bachelor of Communication/Bachelor of Creative Industries
1841.1 Bachelor of Music/Bachelor of Creative Industries
1842.1 Bachelor of Arts/Bachelor of Creative Industries
2752.5 Bachelor of Communication/Bachelor of Laws
2752.6 Bachelor of Communication/Bachelor of Laws
2786.2 Bachelor of Business
2786.3 Bachelor of Business
6007.1 Diploma in Communication/Bachelor of Communication
6007.2 Diploma in Communication/Bachelor of Communication
6009.1 Diploma in Communication/Bachelor of Creative Industries
6037.1 Diploma in Business/Bachelor of Business
6037.2 Diploma in Business/Bachelor of Business

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and may complete an internship placement.


Location

Campus Mode Specialisation Advice
Parramatta Campus - Victoria Road Internal EnquiriesHCA@westernsydney.edu.au
Penrith Campus Internal EnquiriesHCA@westernsydney.edu.au

Major Structure

Bachelor of Business Students

Bachelor of Business students must complete the structure under the heading for Bachelor of Business below.

Creative Industries Students

Creative Industries students must complete their Introduction to major unit, as part of the core requirements of the course, prior to enrolling in this major.

100212 Public Relations Theory and Practice

.

Students must complete 80 credit points as follows

Level 2

101941 Account and Client Management
102056 Communication Strategies
101940 Events Management
102064 Issues, Risk and Crisis Communication

Level 3

102729 Public Relations: Campaigns
102518 Digital Communication

Choose one of

101173 Internship
101939 Transmedia Production

Bachelor of Business Students

Students must complete 80 credit points as follows

Level 1

100212 Public Relations Theory and Practice

Level 2

101941 Account and Client Management
102056 Communication Strategies
101940 Events Management
102064 Issues, Risk and Crisis Communication

Level 3

102729 Public Relations: Campaigns
102518 Digital Communication

Equivalent Alternate units

The alternate unit listed below counts towards completion of this course for students who passed this unit in 2019 or earlier.

102055 - Communication Campaigns



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