Specialisation

Major - Advertising

Western Sydney University Major Code: M1121.1

Status: CURRENT
This version of the specialisation is available to new and continuing students.


Related Courses

1696.4 Bachelor of Communication
1707.3 Bachelor of Communication/Bachelor of International Studies
1707.4 Bachelor of Communication/Bachelor of International Studies
1736.2 Bachelor of Communication (Dean's Scholars)
1819.2 Bachelor of Communication/Bachelor of Business
1819.3 Bachelor of Communication/Bachelor of Business
1838.1 Bachelor of Creative Industries
1839.1 Bachelor of Design/Bachelor of Creative Industries
1840.1 Bachelor of Communication/Bachelor of Creative Industries
1841.1 Bachelor of Music/Bachelor of Creative Industries
1842.1 Bachelor of Arts/Bachelor of Creative Industries
2752.5 Bachelor of Communication/Bachelor of Laws
2752.6 Bachelor of Communication/Bachelor of Laws
2786.2 Bachelor of Business
2786.3 Bachelor of Business
6007.1 Diploma in Communication/Bachelor of Communication
6007.2 Diploma in Communication/Bachelor of Communication
6009.1 Diploma in Communication/Bachelor of Creative Industries
6037.1 Diploma in Business/Bachelor of Business
6037.2 Diploma in Business/Bachelor of Business

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The external major can be completed by students enrolled in the Bachelor of Business. The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.


Location

Campus Mode Specialisation Advice
Parramatta Campus - Victoria Road Internal EnquiriesHCA@westernsydney.edu.au
Penrith Campus Internal EnquiriesHCA@westernsydney.edu.au

Major Structure

Bachelor of Business Students

Bachelor of Business students must complete the structure under the heading for Bachelor of Business below.

Creative Industries Students

Creative Industries students must first complete their Introduction to major unit, as part of the core requirements of the course, prior to enrolling in this major.

100706 Advertising: An Introduction

.

Students must complete 80 credit points as follows

Level 2

101941 Account and Client Management
100552 Advertising: Creative
101034 Advertising: Media
102056 Communication Strategies

Level 3

102730 Advertising: Campaigns
102518 Digital Communication

Choose one of

101173 Internship
101939 Transmedia Production

Bachelor of Business students

Students must complete 80 credit points as follows

Level 1

100706 Advertising: An Introduction

Level 2

101941 Account and Client Management
100552 Advertising: Creative
101034 Advertising: Media
102056 Communication Strategies

Level 3

102730 Advertising: Campaigns
102518 Digital Communication

Equivalent Alternate units

The alternate unit listed below counts towards completion of this course for students who passed this unit in 2019 or earlier.

102055 - Communication Campaigns



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