Specialisation

Major - Public Relations

Western Sydney University Major Code: M1065.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.


Related Courses

1696.2 Bachelor of Communication
1696.3 Bachelor of Communication
1707.1 Bachelor of Communication/Bachelor of International Studies
1707.2 Bachelor of Communication/Bachelor of International Studies
1736.1 Bachelor of Communication (Dean's Scholars)
1785.1 Bachelor of Communication/Bachelor of Business and Commerce
2786.1 Bachelor of Business

Available to students in other Western Sydney University Courses : YES, if the specialisation is available on your Home campus. Please ensure your course structure allows space for enrolment in the units in this unit set. Students must also meet any pre-requisite requirements. Consult your Course Advisor for further advice.


The Public Relations major of the Bachelor of Communication covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and complete an internship placement.


Location

Campus Mode Specialisation Advice
Parramatta Campus - Victoria Road Internal Dr David Cubby
Penrith Campus Internal Dr David Cubby

Major Structure

Note: Students in the Bachelor of Business complete the structure under the heading Bachelor of Business below.

Students must complete 80 credit points as follows

Level 2

101941 Account and Client Management
102056 Communication Strategies
101940 Events Management
102064 Issues, Risk and Crisis Communication

Level 3

102055 Communication Campaigns
102058 Digital and Social Media Communications
101173 Internship

.

Bachelor of Business students

Students must complete 80 credit points as follows

Level 1

100212 Public Relations Theory and Practice

Level 2

101941 Account and Client Management
102056 Communication Strategies
101940 Events Management
102064 Issues, Risk and Crisis Communication

Level 3

102055 Communication Campaigns
102058 Digital and Social Media Communications


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