Key Program - Marketing
Western Sydney University
Key Program
Code:
KP2739MKT.1
Available to students in other Western Sydney University Courses:
YES, but restrictions apply.
This key program satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute. This key program prepares students for a career in any of the diverse fields of marketing in industry, commerce and in not-for-profit and government organisations. The key program focuses on the increasingly important role of marketing as the major source of organisational revenues and as a key contributor to organisational performance. Participants are exposed to the broad and dynamic field of marketing, providing knowledge which is critical to graduate capability in marketing roles in contemporary and emergent organisations. Foundation studies include areas such as management, economics, quantitative methods, finance and commercial law. Electives provide wide scope for further studies in areas of individual interest and allow for both specialisation and eclecticism.
Key Program
Structure
Qualification for this award requires the successful completion of 240 credit points which includes compulsory units plus units associated with a particular business discipline (together making up the Key Program) and free elective units as outlined in the structure below. Students must complete a minimum of 60 credit points within their Key Program at level 3; for some Key Programs this may include a combination of core units and elective units.
Year 1
Autumn session
|
200336
|
Business Academic Skills
|
|
200525
|
Principles of Economics
|
Choose one of:
|
200032
|
Statistics for Business
|
|
200052
|
Introduction to Economic Methods
|
Spring session
|
200184
|
Introduction to Business Law
|
|
200101
|
Accounting Information for Managers
|
Year 2
Autumn session
|
200086
|
Marketing Communications
|
And two electives
Spring session
|
200088
|
Brand and Product Management
|
And two electives
Year 3
Autumn session
|
200087
|
Strategic Marketing Management
|
|
200094
|
International Marketing
|
And two electives
Spring session
Engaged Learning Unit (200096):
|
200096
|
Marketing Planning Project
|
|
200091
|
Business to Business Marketing
|
And two electives
Major and Sub-major elective spaces
Elective units may be used toward obtaining an additional approved major (80 credit points) or sub-major (40 credit points).
Search for majors and sub-majors
Western Sydney University offers majors and sub-majors in a range of areas including Sustainability and Indigenous Studies.
Indigenous Australian Studies Major
Indigenous Australian Studies Sub-major
Indigenous Australian Creative Expressions Sub-major
Indigenous Economics Sub-major
Business Sustainability Sub-major
Students can apply for an elective major or sub-major via MySR.
MyStudentRecords (MySR)