Specialisation

Key Program - Marketing

Western Sydney University Key Program Code: KP2016.1

Status: CONTINUING
This version of the specialisation is available only to continuing or completing students.


Related Courses

2754.3 Bachelor of Business and Commerce (Advanced Business Leadership)

This unit set is for administrative purposes only, to advise course structure information. Students do not enrol in this unit set.


Key Program Structure

Students in the Bachelor of Business and Commerce (Advanced Business Leadership) (Marketing) will complete the following course structure.

Full-time

Year 1

Autumn session

200083 Marketing Principles
200336 Business Academic Skills
200525 Principles of Economics

Choose one of

200032 Statistics for Business
200052 Introduction to Economic Methods

(Note: unit 200032 Statistics for Business is the preferred unit for this major)

Spring session

200084 Consumer Behaviour
200101 Accounting Information for Managers
200184 Introduction to Business Law
200571 Management Dynamics

Year 2

Autumn session

200086 Marketing Communications
200592 Marketing Research
200572 Advanced Business Seminars

And one elective

Spring session

200088 Brand and Product Management
200090 Marketing of Services
200573 Business Leadership

And one elective

Year 3

Autumn session

200087 Strategic Marketing Management
200094 International Marketing
200574 Frontiers of Business Theory and Analysis

And one elective

Spring session

200091 Business to Business Marketing
200096 Marketing Planning Project
200609 Entrepreneurial Team

And one elective



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