Master of Business (Marketing)

Approved Abbreviation: MBus(Mkt)

Western Sydney University Course Code: 2698.6

AQF Level: 9

CRICOS Code: 031632M

Course Status: INACTIVE
This version of the course is no longer offered. Please use the course search to find courses currently available.

Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement year for this course is 2015 or later.

Units may be revised or replaced to ensure students are provided with up to date curriculum throughout their studies, and this may result in a new course version. Refer to the Check My Course Progress page in MySR for the most up to date information for your course.

Commencement Year 2014 - 2698.5 Master of Business (Marketing)

Commencement Years Spring 2010 to 2013 - 2698.4 Master of Business (Marketing)

In an age of expanding communication networks, marketing is increasingly seen as a highly skilled and complex profession. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of its methodology, its tools, and broad communications and analysis skills. Many organisations are now seeking graduates who are highly qualified, multi-skilled and adaptable – people who are able to work across a range of projects, with an understanding of consumer, organisational and marketing needs.

The Master of Business (Marketing) is a specialised postgraduate coursework degree designed to prepare graduates for professional roles and managerial positions across the marketing spectrum.

Study Mode
One year full-time or the part-time equivalent.

Course Advice

Mr Farid


CampusAttendanceModeCourse Advice
Parramatta City Campus-Macquarie StreetFull TimeInternal See above


Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline AND have a minimum of one (1) year full-time equivalent managerial/professional work experience.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.

International applicants must apply directly to Western Sydney University via the International Office.

International students applying to The University through the International Office can find details of minimum English proficiency requirements and acceptable proof on their website.

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Course Structure

Qualification for this award requires the successful completion of 80 credit points which include five core units, one alternate and a choice of a capstone unit worth 20 credit points.

Core Units

200737.3Marketing Systems
200823.1Buyer Behaviour
200822.2Applied Marketing Solutions
200824.1Integrated Brand Management
200834.3Strategic Marketing for Managers

Choose one of

200829.3Business Project

Alternate Units

Choose one of the following alternate units

200851.1Innovation for New Markets
200832.2Business Marketing
200852.1Innovation, Creativity and Foresight
200844.1Event Management

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