Master of Business (Marketing)

Approved Abbreviation: MBus(Mkt)

Western Sydney University Course Code: 2698.4

AQF Level: 9

CRICOS Code: 031632M

Course Status: CONTINUING
This version of the course is available only to continuing or completing students.

Students should follow the course structure for the course version relevant to the year they commenced.  This version applies to students whose commencement year for this course is Spring 2010 or later.

Units may be revised or replaced to ensure students are provided with up to date curriculum throughout their studies, and this may result in a new course version. Refer to the Check My Course Progress page in MySR for the most up to date information for your course.

This course prepares suitably qualified people for positions in marketing through an academically rigorous and practically relevant professional marketing education. The course builds on a core foundation of marketing studies and equips students with the knowledge, skills and attitude necessary to operate effectively as marketing managers. The course is ideally suited for those wishing to develop their marketing knowledge, skills and aptitude to perform as professional marketing managers.

Study Mode
One year full-time or the part-time equivalent.

Course Advice

Mr Farid


CampusAttendanceModeCourse Advice
Parramatta City Campus-Macquarie StreetFull TimeInternal See above


Applicants must have successfully completed:

An undergraduate degree, or higher, in any discipline


A Graduate Certificate in Marketing.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.

International applicants must apply directly to Western Sydney University via the International Office.

International students applying to The University through the International Office can find details of minimum English proficiency requirements and acceptable proof on their website.

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Course Structure

Qualification for this award requires the successful completion of 80 credit points which include six core units and two alternate units.

Exit Award: 2700.3 - Graduate Certificate in Marketing

Core units

200737.3Marketing Systems
200732.2Creating Markets
200734.2Strategic Value Creation
200733.2Applied Channel Systems
200726.2Information for Business

Choose one of

200280.4Masters Project
200769.3Business Internship

Alternate units

Choose two of

200738.2Marketing Innovation
200735.2Marketing in Context
51012.3International Marketing
200730.2Contemporary Issues in Marketing
200736.2Customer Relationship Marketing
200731.2Multicultural Marketing

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