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Bachelor of Communication/Bachelor of Business

Approved Abbreviation: BComm/BBus


Western Sydney University Course Code: 1819.3

AQF Level: 7

CRICOS Code: 089211J


Course Status: CURRENT
This version of the course is available to new and continuing students.


Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement Year for this course is 2018 or later.

For Commencement Year 2017 - please refer to: 1819.2 Bachelor of Communication/Bachelor of Business

For Commencement Year 2016 - please refer to: 1819.1 Bachelor of Communication/Bachelor of Business

Units may be revised or replaced to ensure students are provided with up to date curriculum throughout their studies, and this may result in a new course version. Refer to the Check My Course Progress page in MySR for the most up to date information for your course.

The Bachelor of Communication / Bachelor of Business encompasses a range of studies in the fields of communication, media and business including specialised studies in the major fields of Advertising or Public Relations, combined with the business disciplines of Applied Finance, Economics, Hospitality Management, Human Resource Management, International Business, Management, Marketing, or Sport Management. Teaching includes both theory and practice with reference to real world contexts highlighting future career opportunities in a convergent digital media and business world, including a good understanding of basic business issues complemented by a high level of knowledge relevant to the specific discipline. Through classwork, independent study and engagement with the multicultural nature of our communities, students develop an understanding of the local and international relevance of their chosen studies, with opportunities to develop and produce a range of media outcomes as applied research and professional projects throughout their studies. Students complete a capstone unit in engaged learning that equips them as ‘business ready’ in terms of dealing with real world business issues and problems and generating real world business solutions. Through self-directed, team-based and problem-based learning strategies requiring active participation in the community and professional contexts, graduates learn to reflect and value ethical and intellectual conduct as well as respect for diversity and social justice principles.

Study Mode
Four years full-time or eight years part-time. Students may be required to travel between campuses in order to complete their units, Business units may, on occasion, only be available on Parramatta - Macquarie Street campus.

Course Advice

NameEmail
Dr Myra GurneyenquiriesHCA@westernsydney.edu.au
Prospective students should use the links at the top of the page for general enquiries about this course.

Location

CampusAttendanceModeCourse Advice
Parramatta Campus - Victoria RoadFull TimeInternal See above
Parramatta Campus - Victoria RoadPart TimeInternal See above

Accreditation
Major MT2021 Applied Finance satisfies the educational requirements for membership of the Financial Services Institute of Australasia (Finsia). Major MT2024 Human Resource Management is accredited with the Australian Human Resources Institute (AHRI). Major MT2027 Marketing satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI). The Bachelor of Communication is accredited by professional organisations including the Public Relations Institute of Australia (PRIA); and the Media Federation of Australia (MFA).

Admission

Students are admitted on the basis of their ATAR score, Year 12 HSC (or equivalent); or completed a Diploma of Business at Western Sydney University, The College; or completed a relevant TAFE award.

Eligibility for admission to the Bachelor of Communication/Bachelor of Business is based on the following minimum requirements:

Assumed Knowledge: Mathematics and any two units of English. Students unable to demonstrate sufficient levels of achievement in mathematics will be required to take an additional unit to increase their mathematical aptitude.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC). Use the links below to apply via UAC or Western Sydney University. Applications made directly to Western Sydney do not have an application fee.

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.

http://www.uac.edu.au/

https://westernsydney.uac.edu.au/ws/

International applicants must apply directly to the Western Sydney University via the International Office.

International students applying to The University through the International Office can find details of minimum English proficiency requirements and acceptable proof on their website.

International Office

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Work Integrated Learning

Western Sydney University seeks to enhance student learning experiences by enabling students to engage in the culture, expectations and practices of their profession or discipline. This course includes a placement or other community-based unpaid practical experience.

There is a mandatory work component required for completion of this course. Please contact the Course Advisor listed above for information.

International students should also refer to the 'Work Integrated Learning (WIL) for international students' website for more information and a link to the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).

Work Integrated Learning (WIL) for international students

Course Structure

Qualification for this award requires the successful completion of 320 credit points as prescribed in the structure below. Students who complete this award will graduate with a Bachelor of Communication and a Bachelor of Business, with the major from the Bachelor of Business component of the course noted on their testamur.

Students will complete 160 credit points of Bachelor of Communication units and 160 credit points of B Bus units as outlined below.

Communication Component

80 credit points Advertising or Public Relations Major

M1121Advertising
M1122Public Relations

And

80 credit points of Core units

100706Advertising: An Introduction
101930Communication Research Project
102421Data, Mediation, Power
101926Media Cultures and Industries
101928Media Law and Ethics
100212Public Relations Theory and Practice
101921Visual Storytelling
101920Writing Ecologies

Business Component

Core units (compulsory 40 credit points)

The four compulsory core units that provide students with essential business knowledge are

200909Enterprise Law
200910Financing Enterprises
200911Enterprise Innovation and Markets
200912Enterprise Leadership

Professional units (choose 40 credit points)

The professional core provides a focus on careers. Students are required to complete one unit from each of the four key focus areas: numeracy, career planning, innovation, and enterprise engagement, a total of 40 credit points. Students are advised to choose units that will support careers in one of three areas: Money (for majors in Applied Finance, Economics), Markets (for majors in Hospitality Management, International Business, Marketing, and Sport Management), Management (for majors in Human Resource Management and Management). The professional units that are recommended for each of the Bachelor of Business testamur majors are specified in the majors.

Majors (choose 80 credit points from one primary Business major)

Majors for Careers in Money

MT2021Applied Finance
MT2022Economics

Majors for Careers in Markets

MT2035Hospitality Management
MT2025International Business
MT2027Marketing
MT2036Sport Management

Majors for Careers in Management

MT2024Human Resource Management
MT2026Management

Recommended Sequence

Year 1

Autumn Session

101920Writing Ecologies
100212Public Relations Theory and Practice

BBus Core unit 1

BBus Core unit 2

Spring session

102421Data, Mediation, Power
100706Advertising: An Introduction

BBus Core unit 3

BBus Core unit 4

Year 2

Autumn session

101926Media Cultures and Industries
101928Media Law and Ethics

BBus Professional unit 1

BBus Major unit 1

Spring session

101941Account and Client Management
101921Visual Storytelling

BBus Professional unit 2

BBus Major unit 2

Year 3

Autumn session

102056Communication Strategies

Choose one of

101034Advertising: Media
101940Events Management

BBus Major unit 3

BBus Major unit 4

Spring session

102055Communication Campaigns

Choose one of

100552Advertising: Creative
102064Issues, Risk and Crisis Communication

BBus Major unit 5

BBus Major unit 6

Year 4

Autumn session

102518Digital Communication
101930Communication Research Project

BBus Major unit 7

Spring session

101173Internship

BBus Professional unit 3

BBus Professional unit 4

BBus Major unit 8



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