Bachelor of Arts/Bachelor of Business and CommerceApproved Abbreviation: BA/BBus&Com
Western Sydney University Course Code: 1695.2
AQF Level: 7
CRICOS Code: 072402G
Course Status: INACTIVE
This version of the course is no longer offered. Please use the course search to find courses currently available.
Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement year for this course is 2012 or later.
Units may be revised or replaced to ensure students are provided with up to date curriculum throughout their studies, and this may result in a new course version. Refer to the Check My Course Progress page in MySR for the most up to date information for your course.
Commencement Year 2011 - 1695.1 Bachelor of Arts/Bachelor of Business and Commerce
This double degree program is designed for students whose interests span the Arts and Business. Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers. The Bachelor of Business and Commerce (Marketing) Major component introduces students to the increasingly important role of marketing as the major source of organisational revenue and as a key contributor to organisational performance. Students are exposed to the broad and dynamic field of marketing, providing knowledge which is critical to graduate capability in marketing roles in contemporary and emergent organisations.
Study Mode
Four years full-time or part-time equivalent
Course Advice
Location
Campus | Attendance | Mode | Course Advice | Parramatta Campus - Victoria Road | Full Time | Internal |
See above
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Admission
Assumed knowledge: one unit of Mathematics and two units of Band 4 English.
Recommended studies: Year 12 HSC (or equivalent); or completed a Diploma of Business at Western Sydney University, The College; or a relevant VET award.
Applicants who have undertaken studies overseas may have to provide proof of proficiency in English.
Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.
http://www.uac.edu.au/
International students applying to The University through the International Office can find details of minimum English proficiency requirements and acceptable proof on their website.
International Office
Course Structure
Qualification for this award requires the successful completion of 320 credit points as prescribed in the structure below. Students who complete this award will graduate with a Bachelor of Arts and a Bachelor of Business and Commerce (Marketing), with the major from the Bachelor of Business and Commerce noted on their testamur.
Students are eligible to graduate with a Bachelor of Arts on completion of all 24 units listed in the first three years of the relevant sequence below.
Students who wish to exit this double degree after their third year and graduate with a Bachelor of Arts must have completed 240 credit points and completed the units as listed below in Years 1, 2 and 3.
The conceptual design of this BA/BBC double degree is as follows:
Years 1 to 3: Students will complete 160cps of Arts units, comprising 80 credit points from the BA component core (including two level 3 core Arts units) and an 80 credit points BA major (including at least three level 3 units) and 80 credit points of Business and Commerce (Marketing) units (including 1 cross-credited, level 3 Business and Commerce unit - normally, 200088 - Brand and Product Management) as listed in the course structure below.
Bachelor of Arts Majors:
All Bachelor of Arts majors are available at Bankstown campus. Bachelor of Arts Majors available at Parramatta include:
M1032 | Asian Studies and International Relations |
M1035 | English, Text and Writing |
M1033 | History and Political Thought |
M1024 | Religion, Anthropology and Philosophy |
For details of the relevant Arts units, refer to the current listing of Bachelor of Arts, course code 1604.
Year 4: Students will complete 80cp of Bachelor of Business Commerce (Marketing) units as listed in the course structure below.
Bachelor of Arts / Bachelor of Business and Commerce (Marketing)
Year 1
Autumn session
200336 | Business Academic Skills |
BA Core Unit
BA Core Unit
Spring session
BA Core Unit
BA Core Unit
Year 2
Autumn session
200086 | Marketing Communications |
BA Core Unit
Two units from Bachelor of Arts Major unit pool
Spring session
200088 | Brand and Product Management |
BA Core Unit
Two units from Bachelor of Arts Major unit pool
Year 3
Autumn session
BA Core Unit
Two units from Bachelor of Arts Major unit pool
Spring session
200101 | Accounting Information for Managers |
BA Core Unit
Two units from Bachelor of Arts Major unit pool
Year 4
Autumn session
200087 | Strategic Marketing Management |
Spring session
200184 | Introduction to Business Law |
200091 | Business to Business Marketing |
200096 | Marketing Planning Project |