Course

Bachelor of Arts/Bachelor of Business and Commerce

Approved Abbreviation: BA/BBus&Com


Western Sydney University Course Code: 1695.1

CRICOS Code: 072402G


Course Status: INACTIVE
This version of the course is no longer offered. Please use the course search to find courses currently available.


Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement year for this course is 2011.

This double degree program is designed for students whose interests span the Arts and Business. Study in the Bachelor of Arts component is designed to develop communication and personal skills, creativity and a capacity for independent thought, adaptability to new situations and problem-solving skills, attributes increasingly demanded by employers. The Bachelor of Business and Commerce (Marketing) key program component introduces students to the increasingly important role of marketing as the major source of organisational revenue and as a key contributor to organisational performance. Students are exposed to the broad and dynamic field of marketing, providing knowledge which is critical to graduate capability in marketing roles in contemporary and emergent organisations.

Study Mode
Four years full-time or part-time equivalent

Course Advice

NameEmail
Course adviceenquiriesHCA@westernsydney.edu.au

Location

CampusAttendanceModeCourse Advice
Parramatta Campus - Victoria RoadFull TimeInternal See above

Admission

Assumed knowledge: One unit of Mathematics and Two units of Band 4 English.

Recommended studies: Year 12 HSC (or equivalent); or completed a Diploma of Business at Western Sydney University, The College; or a relevant VET award.

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.

http://www.uac.edu.au/

International students applying to The University through the International Office can find details of minimum English proficiency requirements and acceptable proof on their website.

International Office

Course Structure

Qualification for this award requires the successful completion of 320 credit points as prescribed in the structure below. Students who complete this award will graduate with a Bachelor of Arts and a Bachelor of Business and Commerce (Marketing), with the key program from the Bachelor of Business and Commerce noted on their testamur.

Students are eligible to graduate with a Bachelor of Arts on completion of all 24 units listed in the first three years of the relevant sequence below.

Students who wish to exit this double degree after their third year and graduate with a Bachelor of Arts must have completed 240 credit points and completed the units as listed below in Years 1, 2 and 3.

The conceptual design of this BA/BBC double degree is as follows:

Years 1 to 3: Students will complete 160cps of Arts units, comprising 80 credit points from the BA component core (including two level 3 core Arts units) and an 80 credit points BA major (including at least three level 3 units) and 80 credit points of Business and Commerce (Marketing) units (including 1 cross-credited, level 3 Business and Commerce unit - normally, 200088 - Brand and Product Management) as listed in the course structure below.

Bachelor of Arts Majors:

All Bachelor of Arts majors are available at Bankstown campus. Bachelor of Arts Majors available at Parramatta include:

M1032Asian Studies and International Relations
M1035English, Text and Writing
M1033History and Political Thought
M1031Global Studies
M1024Religion, Anthropology and Philosophy

For details of the relevant Arts units, refer to the current listing of Bachelor of Arts, course code 1604.

Year 4: Students will complete 80cp of Bachelor of Business Commerce (Marketing) units as listed in the course structure below.

Bachelor of Arts / Bachelor of Business and Commerce (Marketing)

Year 1

Autumn session

200336Business Academic Skills
200083Marketing Principles

BA Core Unit

BA Core Unit

Spring session

200084Consumer Behaviour
200032Statistics for Business

BA Core Unit

BA Core Unit

Year 2

Autumn session

200086Marketing Communications

BA Core Unit

Two units from Bachelor of Arts Major unit pool

Spring session

200088Brand and Product Management

BA Core Unit

Two units from Bachelor of Arts Major unit pool

Year 3

Autumn session

200592Marketing Research

BA Core Unit

Two units from Bachelor of Arts Major unit pool

Spring session

200101Accounting Information for Managers

BA Core Unit

Two units from Bachelor of Arts Major unit pool

Year 4

Autumn session

200525Principles of Economics
200571Management Dynamics
200087Strategic Marketing Management
200094International Marketing

Spring session

200184Introduction to Business Law
200090Marketing of Services
200091Business to Business Marketing
200096Marketing Planning Project


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