Course

Master of Professional Communication

Approved Abbreviation: MProfComm


Western Sydney University Course Code: 1568.2

CRICOS Code: 044868F


Course Status: INACTIVE
This version of the course is no longer offered. Please use the course search to find courses currently available.


The Master of Professional Communication is designed for communication specialists who wish to build on their professional experience through studies in contemporary communications practice. The program specifically builds on professional expertise by providing a critical engagement with current theory and practices in this rapidly changing field. It is structured to provide a balance between critical thinking, and practice-based projects, which also engage with real-world scenarios and clients, through a mix of face-to-face and on-line learning situations.

The program is taught by a range of staff from the areas of public relations, media and audience theory, design and professional communication. Inter-disciplinary input is one of the unique contemporary features of this program, reflecting the current trends of convergent media taking place across the professional communications industries. Working with professionally oriented staff, students are guided through practical project work with community-based organisations, and/or corporate communication clients. These projects develop a depth of understanding of a range of strategic organisational communications outcomes and processes, including event management, and media planning.

The units of study offered in each semester are designed to work as a cohesive program of study. This provides an excellent framework for students to gain both theoretical and applied skills, with an emphasis on providing a groundwork for a range of employment opportunities within the professional communications industries.

Study Mode
One year full-time or two years part-time. The program is offered through face-to-face study supported online.

Course Advice

NameEmail
Ms Barbara Alysenb.alysen@westernsydney.edu.au

Location

CampusAttendanceModeCourse Advice
Penrith CampusFull TimeInternalPaul Ryder
Penrith CampusPart TimeInternalPaul Ryder

Admission

Applications from Australian citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).

International applicants must apply directly to Western Sydney University via the International Office.

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Details of minimum English proficiency requirements and acceptable proof can be found on the Universities Admissions Centre website (UAC).

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Applicants must have successfully completed an undergraduate degree in communication and media

OR

5 year’s FTE work experience in the communication and media industries.

Course Structure

Qualification for this award requires the successful completion of 80 credit points including the units listed in the recommended sequence below.

The course comprises two core units of 10 credit points each, plus 60 credit points from the pool units listed.

Recommended Sequence

Full-time

Year 1

Autumn session

Core Unit

63290.1Communication in the Information Age

Pool Units

63294.1Crisis Communication
100573.1Practice-Based Elective
100575.1Professional Writing and Editing
100572.2Self-Directed Elective
100570.1The Electronic Text
100578.2Understanding Online Design and Production
100574.2Visual Design and Production Literacies

Spring session

Core Unit

63293.1Transnational Communication

Pool Units

63313.1Advertising, Promotion and Publicity
100561.1Media and Audience
100573.1Practice-Based Elective
100571.1Professional Communication Theory
100572.2Self-Directed Elective
100576.1Theory and Practice of New Media

Note: Not all pool units are offered every year. Please check the timetable to see which units are on offer.



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