School Of BusinessMarketing Principles (WSTC)Western Sydney University Unit Code: 700001.2
Discipline: MARKETING
Student Contribution Band: 4
Level: 1
Credit Points: 10
Equivalent Units
200083 - Marketing Principles
700089 - Marketing Principles (Creative Industries)
Unit Enrolment Restrictions
Students must be enrolled at Western Sydney University, The College. Students enrolled in extended diplomas must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.
About this Unit
Marketing Principles is an introductory marketing unit that delivers an overview of the marketing process and how it works within the field of business. This unit examines how organisations use marketing decisions to satisfy customer needs and deliver value. Areas of study include market segmentation and positioning; market planning; product decisions and new product development; branding; customer decision processes, channels of distribution; promotion and advertising; pricing strategies; and customer information management. The unit provides a foundation for those students in the marketing major; however it also provides a broad overview for those who seek a general understanding of the topic.
Courses| 6037.1 | Diploma in Business/Bachelor of Business | CONTINUING |
| 6037.2 | Diploma in Business/Bachelor of Business | CONTINUING |
| 6037.3 | Diploma in Business/Bachelor of Business | CURRENT |
| 7098.1 | Diploma in Business | CONTINUING |
| 7100.1 | Diploma in Business Fast Track | CONTINUING |
| 7100.2 | Diploma in Business Fast Track | CURRENT |
| 7102.1 | Diploma in Business Extended | CONTINUING |
| 7102.2 | Diploma in Business Extended | CONTINUING |
| 7102.3 | Diploma in Business Extended | CONTINUING |
| 7102.4 | Diploma in Business Extended | CONTINUING |
| 7102.5 | Diploma in Business Extended | CURRENT |
| 7177.1 | Diploma in Business | CONTINUING |
| 7177.2 | Diploma in Business | CURRENT |
Specialisations
| A7045.1 | WSTC Business Extended Local Recent School Leavers | CONTINUING |
| A7046.1 | WSTC Business Extended International Students | CONTINUING |
| A7047.1 | WSTC Business Extended Non-Credentialed Applicants | CONTINUING |
| A7097.1 | WSTC Business Extended Local Recent School Leavers | CURRENT |
| A7098.1 | WSTC Business Extended International Students | CURRENT |
| A7099.1 | WSTC Business Extended Non-Credentialed Applicants | CURRENT |
| A7293.1 | WSTC Business Extended Local Recent School Leavers | CURRENT |
| A7294.1 | WSTC Business Extended International Students | CURRENT |
| A7295.1 | WSTC Business Extended Non-Credentialed Applicants | CURRENT |
| A7314.1 | WSTC Business Extended Local Recent School Leavers | CURRENT |
| A7315.1 | WSTC Business Extended International Students | CURRENT |
| A7316.1 | WSTC Business Extended Non-Credentialed Applicants | CURRENT |