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School Of Communication Arts

Advertising: Cultural IndustryWestern Sydney University Unit Code: 63171.1

Discipline: ADVERTISING

Student Contribution Band: 3

Level: 2

Credit Points: 10

About this Unit
This is a level 200 unit in the Bachelor of Arts (Communication Studies) and Bachelor of Communications (Advertising). It provides student with critical and practical analyses of consumerism and the advertising industry, to consolidate their historical and theoretical knowledge and their professional expertise.