Unit

School Of Communication, Design And Media

Public Relations Strategy and ResourcesWestern Sydney University Unit Code: 63136.1

Discipline: PUBLIC RELATIONS

Student Contribution Band: 2

Level: 2

Credit Points: 10

Equivalent Units
101176.1 Public Relations Strategy

About this Unit
This unit develops the theories and practices learned in 63135 Public Relations Theory and Practice. It establishes an understanding of the relationships between clients and practitioners and uses a variety of resources to achieve strategic intent. It undertakes the investigation, planning and execution of public relations campaigns using a variety of research techniques, and develops a strong understanding of writing and publishing as a strategic public relations function.