School Of Communication, Design And MediaMedia Studies 2: Media AudiencesWestern Sydney University Unit Code: 63102.1
Discipline: JOURNALISM
Student Contribution Band: 1
Level: 2
Credit Points: 10
Equivalent Units
101053.1 Researching Media Audiences
About this Unit
This unit provides an historical overview of the development of ways of thinking about media audiences; the audience perspective of media sociologies; structuralist, functionalist, symbolic interactionist and cultural approaches (poststructuralism and postmodernism); the nature of media audiences; audience structure and media technologies; media audiences and media products; analysis of audience research; research design for audience studies; the politics of audience research.