School Of Built EnvironmentDesign Thinking for Successful Brands and ProductsWestern Sydney University Unit Code: 301301.1
Discipline: OTHER ENGINEERING AND RELATED TECHNOLOGIES
Student Contribution Band: 2
Level: 3
Credit Points: 10
About this Unit
Students will learn how to develop a strategic design management plan that helps a firm not only present itself to its target audience but also clearly differentiate amongst competitors. Foundation design principles involving the evaluation of two-dimensional and three-dimensional designs are explored through a series of case studies based on commercially successful design management strategies. To simulate global, real-world design consultation scenarios students interact in an online environment in preparation for evidence-based innovation in their future workplaces as design managers.