Unit

School Of Business

Fundamentals of Marketing AnalyticsWestern Sydney University Unit Code: 201085.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 1

Credit Points: 10

Corequisite
200083 Marketing Principles

About this Unit
The unit introduces students to the core concepts associated with business analytics in general, and marketing analytics in particular. The unit aims to provide students foundational knowledge of the range of marketing problems for which business analytics can facilitate solutions. In doing so, the unit focuses on developing an understanding of the nature and tools of analytics as they may apply to key elements of marketing strategy frameworks from a largely non-mathematical/non-statistical perspective.

Special Requirements - Essential Equipment
A computer and internet access.

Courses
1818.4Bachelor of Arts/Bachelor of BusinessCURRENT
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)SUSPENDED
2788.3Bachelor of Business/Bachelor of LawsCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.4Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
3769.2Bachelor of Data ScienceCURRENT
4748.4Bachelor of Science/Bachelor of BusinessCURRENT
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

MT2040.1MarketingCURRENT
SM2060.1MarketingCURRENT



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