School Of BusinessService Industry AnalyticsWestern Sydney University Unit Code: 200991.1
Discipline: BUSINESS AND MANAGEMENT NOT ELSEWHERE CLASSIFIED
Student Contribution Band: 4
Level: 3
Credit Points: 10
Assumed Knowledge
Basic knowledge of the service and experience economies is assumed.
Equivalent Units
200707 - Service Industry Studies
200581 - Sport Management Research Methods
200559 - Hospitality Business Research Methods
200681 - Services Research Methods
About this Unit
Service Industry Analytics is designed to provide a working knowledge of how to analyse and report information required in planning and operating a services business. It explores the methods, uses and limitations of contemporary research in the sport and hospitality industries. Students will gain experience with the planning and implementation of research and assessment of service research problems, utilising the collection and analysis of both quantitative and qualitative data.