Unit

School Of Business

Consumers, Firms and MarketsWestern Sydney University Unit Code: 200922.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 1

Credit Points: 10

Co ordinator
Edward Mariyani-Squire

Teaching Periods

PeriodOffered  Campus  Contact
2021 Autumn  Yes  Online - ONLINE  Edward Mariyani-Squire  Timetable.   Print Unit Outline*
2021 Autumn  Yes  Parramatta City Campus-Macquarie Street - DAY  Edward Mariyani-Squire  Timetable.   Print Unit Outline*
2021 Autumn  Yes  Parramatta City Campus-Macquarie Street - EVENING  Edward Mariyani-Squire  Timetable.   Print Unit Outline*

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About this Unit
This unit is an introduction to microeconomics. It provides students with an understanding of basic concepts such as value, rational consumer behaviour, the behaviour of firms in various market structures, the efficiency and failings of markets, the distribution of wealth and income, and the role of government regulation and intervention. It illuminates these concepts by considering and debating their application to contemporary economic and social issues such as: the influence of marketing on consumer choices, the concentration of market power in Australian industries, rising income and wealth inequality, minimum wage laws, and governmental responses to environmental problems and climate change.

Courses
1652.7Bachelor of Arts (Pathway to Teaching Secondary)CONTINUING
1652.8Bachelor of Arts (Pathway to Teaching Secondary)CONTINUING
1652.9Bachelor of Arts (Pathway to Teaching Secondary)CURRENT
1655.7Bachelor of Arts (Dean's Scholars)CONTINUING
1655.8Bachelor of Arts (Dean's Scholars)CONTINUING
1655.9Bachelor of Arts (Dean's Scholars)CURRENT
1706.3Bachelor of ArtsCONTINUING
1706.4Bachelor of ArtsCURRENT
1808.2Bachelor of Arts/Bachelor of Social ScienceCONTINUING
1808.3Bachelor of Arts/Bachelor of Social ScienceCURRENT
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
1823.1Bachelor of Arts (Pathway to Teaching Secondary) Dean's ScholarsCONTINUING
1823.2Bachelor of Arts (Pathway to Teaching Secondary) Dean's ScholarsCONTINUING
1823.3Bachelor of Arts (Pathway to Teaching Secondary) Dean's ScholarsCONTINUING
1823.4Bachelor of Arts (Pathway to Teaching Secondary) Dean's ScholarsCONTINUING
1823.5Bachelor of Arts (Pathway to Teaching Secondary) Dean's ScholarsCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2786.1Bachelor of BusinessCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)CURRENT
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCURRENT
2789.3Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsCURRENT
2804.1Bachelor of Business (Pathway to Teaching Secondary)CURRENT
3654.3Bachelor of Information and Communications Technology/Bachelor of ArtsCURRENT
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
3763.1Bachelor of Science/Bachelor of ArtsCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCURRENT
6005.1Diploma in Arts/Bachelor of ArtsCONTINUING
6005.2Diploma in Arts/Bachelor of ArtsCONTINUING
6005.3Diploma in Arts/Bachelor of ArtsCURRENT
6021.1Diploma in Arts/Bachelor of Arts (Pathway to Teaching Secondary)CONTINUING
6021.2Diploma in Arts/Bachelor of Arts (Pathway to Teaching Secondary)CONTINUING
6021.3Diploma in Arts/Bachelor of Arts (Pathway to Teaching Secondary)CONTINUING
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

M2509.1Business StudiesCURRENT
M2510.1Economy and MarketsCURRENT
MT2022.1EconomicsCURRENT
SM2052.1Business Studies for Secondary TeachingCONTINUING
SM2053.1Economics for Secondary TeachingCURRENT



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