School Of BusinessBusiness MarketingWestern Sydney University Unit Code: 200832.2
Discipline: BUSINESS AND MANAGEMENT
Student Contribution Band: 3
Level: 7
Credit Points: 10
Assumed Knowledge
Students should have a solid understanding of the foundations of marketing theory and practice.
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course.
About this Unit
From 2019 this unit replaced by 201023 - Multichannel Marketing. Business marketing involves the marketing of products and services to organisations and institutions. The value of business market transactions exceeds that of consumer markets and are thus a critical strategic concern for business managers in an increasingly competitive global business environment. Furthermore, more than half of business school graduates will be employed in business marketing related professions. This unit explores marketing strategies designed to achieve a competitive advantage in the business-to-business (B2B) environment. Student expertise will be developed in assessing business marketing buying behaviour and demand, nurturing long term and lucrative business relationships, improving supply chain efficiency, negotiation and creating innovative product, promotion and pricing tactics for business markets.
Courses| 2761.3 | Master of Business Administration | CONTINUING |
| 2761.5 | Master of Business Administration | CONTINUING |
Specialisations