School Of BusinessIntegrated Brand ManagementWestern Sydney University Unit Code: 200824.1
Discipline: BUSINESS MANAGEMENT
Student Contribution Band: 3
Level: 7
Credit Points: 10
Equivalent Units
200734 - Strategic Value Creation
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course.
About this Unit
In 2019 this unit replaced by 201024 - Frontiers of Branding. This unit focuses on a holistic approach to creating value through the brand building process and including integrated marketing communication strategies. The main objective is to address the value creation process and the central role that brands play as the mechanism for value creation and communication with interest groups (consumers, employees and other stakeholders). This unit will also cover corporate communications and new media as means of value creation strategies.
Courses| 2761.3 | Master of Business Administration | CONTINUING |
| 2761.5 | Master of Business Administration | CONTINUING |
Specialisations