School Of BusinessBuyer BehaviourWestern Sydney University Unit Code: 200823.1
Discipline: MARKETING
Student Contribution Band: 3
Level: 7
Credit Points: 10
Equivalent Units
200732 - Creating Markets, 51003 - Buyer Behaviour
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course or 3749 Master of Science.
About this Unit
In 2019 this unit replaced by 201022 - Customer Experience. Understanding buyers and the market they interact in is central to the effective management of the marketing system. This unit is designed to provide a framework for exploring well-established, current, and emerging topics in consumer behaviour. An applied approach is used to explore how buyers from different social and culturally diverse backgrounds behave. Using this information to make business decisions will also be introduced.
Courses| 2761.3 | Master of Business Administration | CONTINUING |
| 2761.5 | Master of Business Administration | CONTINUING |
Specialisations