School Of BusinessRetail Structure and EnvironmentWestern Sydney University Unit Code: 200686.2
Discipline: BUSINESS AND MANAGEMENT NOT ELSEWHERE CLASSIFIED
Student Contribution Band: 3
Level: 3
Credit Points: 10
Assumed Knowledge
Students are expected to have gained an introductory knowledge of retailing.
About this Unit
This unit introduces students to retail industry structures and environments. The impact of a variety of structural factors including size, technology and industry, organisational configuration, and governance are discussed. The application of technology including internal point of sale and external impacts from the Internet and e-retailing are explored. This unit also introduces students to the external environment and discusses the interaction between retailers and environments at the international, national and local level.