Unit

School Of Management

e-Business SystemsWestern Sydney University Unit Code: 200674.1

Discipline: BUSINESS AND MANAGEMENT NOT ELSEWHERE CLASSIFIED

Student Contribution Band: 3

Level: 2

Credit Points: 10

About this Unit
This unit introduces students to the use of the web and recent advances in e-business technologies and applications for creating new business opportunities in the fast changing global environment. This unit involves e-business planning and strategies and provides an in depth analysis of e-business applications in various business aspects such as e-marketing, e-Customer Relationship Management, e-Supply Chain Management, and e-payment systems. This unit discusses different e-business models and the importance of security and public policy in e-business. This unit aims to provide a comprehensive overview of e-business models, strategies, technologies and applications through examples and case studies drawn from industry.