Unit

School Of Management

Sport Management Research MethodsWestern Sydney University Unit Code: 200581.1

Discipline: BUSINESS AND MANAGEMENT NOT ELSEWHERE CLASSIFIED

Student Contribution Band: 3

Level: 3

Credit Points: 10

Incompatible Units
200559 - Hospitality Business Research Methods

About this Unit
This unit replaced by 200707 Service Industry Studies in 2009. The purpose of this unit is to introduce students to research methods used in business. It examines the role of research, theoretical frameworks and methodological considerations in sport business research. The role of and appropriateness of both qualitative and quantitative methodologies and analysis methods is examined. The importance of appropriate design and interpretation of research is stressed. Students are also introduced to both qualitative and quantitative software and their applications.