School Of ManagementBusiness and Competitive IntelligenceWestern Sydney University Unit Code: 200382.1
Discipline: BUSINESS MANAGEMENT
Student Contribution Band: 3
Level: 3
Credit Points: 10
Assumed Knowledge
Students entering this unit should be broadly familiar with Windows-based software and PC systems at an introductory level of knowledge, and have prior experience with Internet browser software.
About this Unit
This unit has been replaced by 200678 Strategic Intelligence and Decision Making. Corporations, small businesses and government entities need information on both their own operations and the outside world, so that they can recognise and respond to business opportunities and dangers. These materials form the basis of 'business intelligence' and can become important organisation resources. Increasingly, this intelligence comes from electronic databases accessed through the Internet. This unit covers the main information management techniques and issues related to planning, sourcing, collecting, arranging, storing, retrieving, presenting and eventually disposing of electronic business information, collected from internal and published databases. The unit particularly provides students with skills used for exploiting external on-line and on-disc environments for business purposes.
Courses| 2739.2 | Bachelor of Business and Commerce | CONTINUING |
| 2739.5 | Bachelor of Business and Commerce | CONTINUING |
Specialisations
| KT2012.1 | International Business and Global Management | CONTINUING |
| M2008.1 | Managing Globally | CONTINUING |