Unit

School Of Management

Innovation and Product DevelopmentWestern Sydney University Unit Code: 200163.1

Discipline: BUSINESS MANAGEMENT

Student Contribution Band: 3

Level: 2

Credit Points: 10

Co ordinator
Claire Lewin


Assumed Knowledge
Assumed understanding of business management fundamentals in the context of an enterprise's competitive activities in the marketplace.


Teaching Periods
Nothing on offer.

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About this Unit
Innovation is an imperative for the competitiveness of enterprises. This unit gives students an understanding of innovation and product development as management processes within an enterprise that provide impetus for their continuing competitiveness. Studies have shown that the development of new products has a greater leverage on a company's profits than any other growth strategy, including acquisition. This unit also gives students insight into how the process of innovation can be enhanced within enterprises. It also examines various processes adopted by enterprises for undertaking new product development, and how product development can be a means of achieving growth for a firm.


Courses
2739.2Bachelor of Business and CommerceCONTINUING
3503.2Bachelor of Industrial DesignCONTINUING
3503.4Bachelor of Industrial DesignCONTINUING
3503.5Bachelor of Industrial DesignCONTINUING


Specialisations

KT2005.1Enterprise ManagementCONTINUING
M2006.1Managing EnterprisesCONTINUING
M3503IDM.1Innovation Design ManagementCONTINUING
S08ME.1Managing EnterprisesCONTINUING
SM2019.1Operations ManagementCONTINUING




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