School Of BusinessThe Markets of AsiaWestern Sydney University Unit Code: 200098.3
Discipline: MARKETING
Student Contribution Band: 3
Level: 3
Credit Points: 10
Equivalent Units
61751 - Regional Market Study (Asia)
Prerequisite
200911 Enterprise Innovation and Markets
About this Unit
Markets of Asia focuses on internationalisation and global competitiveness of organisations in the Asian region. The unit also encourages an appreciation of cultural diversity, and develops students’ knowledge and skills so that upon completion of this unit, they will understand the relevant business practices needed to be responsive to enterprise opportunities and threats within this global community.