School Of BusinessMarketing Planning ProjectWestern Sydney University Unit Code: 200096.3
Discipline: MARKETING
Student Contribution Band: 4
Level: 3
Credit Points: 10
Co ordinator
Ned Doyle
Assumed Knowledge
An understanding of marketing concepts including the elements of consumer behaviour, marketing research methods, marketing communications, channel management and distribution, brand and product management, competitive strategy and quantitative methods in marketing. The basics of economics, finance and accounting, mathematics and statistics and general communications are also assumed.
Equivalent Units
61734 - Marketing Project, MK311A - Marketing Planning Project
Prerequisite
200083 Marketing Principles
Teaching Periods
Period | Offered | Campus | | Contact | |
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2021 Autumn |
Yes |
Parramatta City Campus-Macquarie Street | - DAY |
Ned Doyle |
Timetable.
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Print Unit Outline*
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2021 Spring |
Yes |
Bankstown Campus | - DAY |
Ned Doyle |
Timetable not available
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2021 Spring |
Yes |
Campbelltown Campus | - DAY |
Ned Doyle |
Timetable not available
|
|
2021 Spring |
Yes |
Parramatta City Campus-Macquarie Street | - DAY |
Ned Doyle |
Timetable not available
|
|
2021 Sydney City Session 2 |
Yes |
Sydney City Campus | - DAY |
Daniel Townsend |
Timetable not available
|
|
2021 WSU Online Trimester 1 |
Yes |
WSU Online | - ONLINE |
Volcz |
Timetable.
|
Print Unit Outline*
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2021 WSU Online Trimester 3 |
Yes |
WSU Online | - ONLINE |
Volcz |
Timetable not available
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|
2021 Uni of Economics HCMC Trimester 1 |
Yes |
Uni of Economics Ho Chi Minh City | - DAY |
See Coordinator above
|
Timetable not available
|
Print Unit Outline*
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2021 Uni of Economics HCMC Trimester 2 |
Yes |
Uni of Economics Ho Chi Minh City | - DAY |
Ned Doyle |
Timetable not available
|
|
2021 Uni of Economics HCMC Trimester 3 |
Yes |
Uni of Economics Ho Chi Minh City | - DAY |
See Coordinator above
|
Timetable not available
|
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*If using Safari, Firefox or Chrome to print the Unit Outline, right-click on the Print Unit Outline link and select 'Save link as...' or in Safari 'Download Linked File'
About this UnitMarketing planning project (MPP) assimilates and builds on the wide range of marketing units that students have previously completed. MPP assimilates students' specialist knowledge developed in other units through the use of a 'real-life' case context in which students demonstrate their mastery of marketing in the development and presentation of a professional marketing plan.
Courses1688.2 | Bachelor of International Studies/Bachelor of Business and Commerce | CONTINUING |
1785.1 | Bachelor of Communication/Bachelor of Business and Commerce | CONTINUING |
1818.1 | Bachelor of Arts/Bachelor of Business | CONTINUING |
1818.2 | Bachelor of Arts/Bachelor of Business | CONTINUING |
1818.3 | Bachelor of Arts/Bachelor of Business | CURRENT |
1819.2 | Bachelor of Communication/Bachelor of Business | CONTINUING |
1819.3 | Bachelor of Communication/Bachelor of Business | CURRENT |
1820.1 | Bachelor of International Studies/Bachelor of Business | CONTINUING |
1820.2 | Bachelor of International Studies/Bachelor of Business | CURRENT |
2503.1 | Bachelor of Business (Marketing) | CONTINUING |
2739.2 | Bachelor of Business and Commerce | CONTINUING |
2739.5 | Bachelor of Business and Commerce | CONTINUING |
2740.2 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.4 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.5 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.6 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.7 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.8 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.9 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2753.1 | Bachelor of Business and Commerce | CONTINUING |
2753.2 | Bachelor of Business and Commerce | CONTINUING |
2753.3 | Bachelor of Business and Commerce | CONTINUING |
2753.4 | Bachelor of Business and Commerce | CONTINUING |
2754.3 | Bachelor of Business and Commerce (Advanced Business Leadership) | CONTINUING |
2786.1 | Bachelor of Business | CONTINUING |
2786.2 | Bachelor of Business | CONTINUING |
2786.3 | Bachelor of Business | CURRENT |
2787.2 | Bachelor of Business (Advanced Business Leadership) | CURRENT |
2788.2 | Bachelor of Business/Bachelor of Laws | CONTINUING |
2788.3 | Bachelor of Business/Bachelor of Laws | CURRENT |
3655.5 | Bachelor of Information and Communications Technology/Bachelor of Business and Commerce | CONTINUING |
3728.1 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
3728.2 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
3728.3 | Bachelor of Engineering (Honours)/Bachelor of Business | CURRENT |
3737.2 | Bachelor of Information and Communications Technology/Bachelor of Business | CURRENT |
3744.2 | Bachelor of Information Systems/Bachelor of Business | CURRENT |
3745.2 | Bachelor of Information Systems Advanced/Bachelor of Business | CURRENT |
4748.2 | Bachelor of Science/Bachelor of Business | CONTINUING |
4748.3 | Bachelor of Science/Bachelor of Business | CURRENT |
6037.1 | Diploma in Business/Bachelor of Business | CONTINUING |
6037.2 | Diploma in Business/Bachelor of Business | CURRENT |
Specialisations