Marketing internationally has become a necessity for many firms that wish to survive and grow in today's dynamic and increasingly linked world economy. International Marketing is concerned with understanding and successfully managing the different international economic, cultural, political and legal environments as they affect the marketing activities of companies. International Marketing examines the role of marketing research, international finance, overseas market entry and expansion strategies and the marketing mix in international markets. On completion of this unit students will have acquired a sound theoretical basis and, particularly, a practical understanding of how companies operate in international markets.
1655.7 | Bachelor of Arts (Dean's Scholars) | CONTINUING |
1655.8 | Bachelor of Arts (Dean's Scholars) | CONTINUING |
1655.9 | Bachelor of Arts (Dean's Scholars) | CURRENT |
1664.2 | Bachelor of Tourism Management | CONTINUING |
1688.2 | Bachelor of International Studies/Bachelor of Business and Commerce | CONTINUING |
1706.3 | Bachelor of Arts | CONTINUING |
1706.4 | Bachelor of Arts | CURRENT |
1785.1 | Bachelor of Communication/Bachelor of Business and Commerce | CONTINUING |
1808.2 | Bachelor of Arts/Bachelor of Social Science | CONTINUING |
1808.3 | Bachelor of Arts/Bachelor of Social Science | CURRENT |
1818.1 | Bachelor of Arts/Bachelor of Business | CONTINUING |
1818.2 | Bachelor of Arts/Bachelor of Business | CONTINUING |
1818.3 | Bachelor of Arts/Bachelor of Business | CURRENT |
1819.2 | Bachelor of Communication/Bachelor of Business | CONTINUING |
1819.3 | Bachelor of Communication/Bachelor of Business | CURRENT |
1820.1 | Bachelor of International Studies/Bachelor of Business | CONTINUING |
1820.2 | Bachelor of International Studies/Bachelor of Business | CURRENT |
1842.1 | Bachelor of Arts/Bachelor of Creative Industries | CONTINUING |
1842.2 | Bachelor of Arts/Bachelor of Creative Industries | CURRENT |
2503.1 | Bachelor of Business (Marketing) | CONTINUING |
2739.2 | Bachelor of Business and Commerce | CONTINUING |
2739.5 | Bachelor of Business and Commerce | CONTINUING |
2740.2 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.4 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.5 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.6 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.7 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.8 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2740.9 | Bachelor of Business and Commerce/Bachelor of Laws | CONTINUING |
2747.6 | Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of Laws | CONTINUING |
2753.1 | Bachelor of Business and Commerce | CONTINUING |
2753.2 | Bachelor of Business and Commerce | CONTINUING |
2753.3 | Bachelor of Business and Commerce | CONTINUING |
2753.4 | Bachelor of Business and Commerce | CONTINUING |
2754.3 | Bachelor of Business and Commerce (Advanced Business Leadership) | CONTINUING |
2786.1 | Bachelor of Business | CONTINUING |
2786.2 | Bachelor of Business | CONTINUING |
2786.3 | Bachelor of Business | CURRENT |
2787.2 | Bachelor of Business (Advanced Business Leadership) | CURRENT |
2788.2 | Bachelor of Business/Bachelor of Laws | CONTINUING |
2788.3 | Bachelor of Business/Bachelor of Laws | CURRENT |
2789.3 | Bachelor of Business (Advanced Business Leadership)/Bachelor of Laws | CURRENT |
3502.7 | Bachelor of Design and Technology | CONTINUING |
3503.6 | Bachelor of Industrial Design | CONTINUING |
3503.7 | Bachelor of Industrial Design | CONTINUING |
3654.3 | Bachelor of Information and Communications Technology/Bachelor of Arts | CURRENT |
3655.5 | Bachelor of Information and Communications Technology/Bachelor of Business and Commerce | CONTINUING |
3726.1 | Bachelor of Sustainable Agriculture and Food Security | CONTINUING |
3726.2 | Bachelor of Sustainable Agriculture and Food Security | CONTINUING |
3726.3 | Bachelor of Sustainable Agriculture and Food Security | CURRENT |
3728.1 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
3728.2 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
3728.3 | Bachelor of Engineering (Honours)/Bachelor of Business | CURRENT |
3729.2 | Bachelor of Design and Technology | CONTINUING |
3730.1 | Bachelor of Industrial Design | CONTINUING |
3730.2 | Bachelor of Industrial Design | CONTINUING |
3731.2 | Bachelor of Industrial Design (Honours) | CONTINUING |
3737.2 | Bachelor of Information and Communications Technology/Bachelor of Business | CURRENT |
3744.2 | Bachelor of Information Systems/Bachelor of Business | CURRENT |
3745.2 | Bachelor of Information Systems Advanced/Bachelor of Business | CURRENT |
4748.2 | Bachelor of Science/Bachelor of Business | CONTINUING |
4748.3 | Bachelor of Science/Bachelor of Business | CURRENT |
6005.1 | Diploma in Arts/Bachelor of Arts | CONTINUING |
6005.2 | Diploma in Arts/Bachelor of Arts | CONTINUING |
6005.3 | Diploma in Arts/Bachelor of Arts | CURRENT |
6037.1 | Diploma in Business/Bachelor of Business | CONTINUING |
6037.2 | Diploma in Business/Bachelor of Business | CURRENT |