School Of BusinessRetail ManagementWestern Sydney University Unit Code: 200089.2
Discipline: MARKETING
Student Contribution Band: 3
Level: 3
Credit Points: 10
Assumed Knowledge
A sound knowledge of marketing principles and of the key elements of consumer behaviour, marketing communications and brand and product management.
Equivalent Units
MK312A - Retailing Management
Prerequisite
200083 Marketing Principles
About this Unit
Successful retail management is fundamental to consumer marketing. This unit examines the major issues in retail management including retail buyer behaviour, merchandising, retail location analysis, retail logistics and the changing and rapidly emerging forms of non-store retailing.
Courses| 2739.2 | Bachelor of Business and Commerce | CONTINUING |
| 2739.5 | Bachelor of Business and Commerce | CONTINUING |
Specialisations
| M2001.1 | Applied Marketing Management | CONTINUING |
| SM2022.1 | The Retail Industry | CONTINUING |